Dr. B. BHUVANESWARI. (2026). OMNICHANNEL RETAIL DYNAMICS AND CONSUMER EXPERIENCE: AN EMPIRICAL ANALYSIS OF PHYSICAL AND DIGITAL TOUCHPOINTS IN RANIPET DISTRICT. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, 75(1), 25–35. https://doi.org/10.8224/journaloi.v75i1.1045