NITIN KUMAR CHAUHAN AND PROF. MANAS PANDEY. A Research Study Examining the Dynamics of Risk and Return Through the Lens of Behavioral Finance, Focusing on the Psychological Factors influencing decision-making in equity market investments. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, [S. l.], v. 73, n. 4, p. 1363–1378, 2025. DOI: 10.8224/journaloi.v73i4.759. Disponível em: https://www.journaloi.com/index.php/JOI/article/view/759. Acesso em: 4 may. 2025.