A DIFFERENTIAL EFFECT OF THE MUSIPRENEURIAL PERFORMANCE ACROSS DEMOGRAPHIC PROFILE AMONG THE MUSIPRENEURIAL PROFESSIONALS

Abstract

The study aims to compare the musipreneurial performance towards the educational qualification and income among the musipreneurial professionals. This research study used mixed research design as exploratory and descriptive. In exploratory research design, the studied explored the new facts, new information, new knowledge regarding the musipreneurial performance and formulated the hypothesis based on the information available. In descriptive research design, the formulated hypotheses were tested using non paranematic tests. A survey form was designed for quantitative and qualitative information from the musipreneurial professionals. The research utilized a non-probability snowball sampling technique to enlist musipreneurial professionals. The sample size was 417. The study used the normality test of the data of musipreneurial performance before applying a non-parametric test. The study used Kruskal Walis U test to compare the musipreneurial performance towards the educational qualification and income among the musipreneurial professionals. The study's findings concluded that high school and graduate musipreneurial professionals were associated with the best performance, although postgraduate and doctoral musipreneurial professionals performed somewhat. Income levels were also important because music professionals who earn more, performed better than musipreneurial professionals who made less.