SUSTAINABLE JOURNEYS IN KERALA: KERALA’S ECOTOURISM ENDEAVORS

Authors

  • 1. Beetu Sebastian , 2. Dr. Jenni K Alex

DOI:

https://doi.org/10.8224/journaloi.v74i2.819

Keywords:

Ecotourism, Sustainable Development, Mass Tourism, Environmental conservation, Alternative tourism, Sustainable tourism

Abstract

Kerala, "God’s Own Country," is celebrated for its backwaters, beaches, forests, and hills. However, mass tourism threatens its fragile ecosystems. In response, Kerala has adopted ecotourism to balance conservation and development. By involving local communities, promoting environmental awareness, and encouraging responsible travel, ecotourism safeguards nature while boosting livelihoods. This study explores Kerala’s ecotourism initiatives, their socio-economic and ecological impacts, and the challenges they face. It also suggests strategies to strengthen sustainable tourism in the state.

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Published

2000

How to Cite

1. Beetu Sebastian , 2. Dr. Jenni K Alex. (2025). SUSTAINABLE JOURNEYS IN KERALA: KERALA’S ECOTOURISM ENDEAVORS. Journal of the Oriental Institute, ISSN:0030-5324 UGC CARE Group 1, 74(2), 236–253. https://doi.org/10.8224/journaloi.v74i2.819

Issue

Vol. 74 No. 2 (2025)

Section

Articles

License

Copyright (c) 2025 Copyright (c)https://creativecommons.org/liceses/by-nc-nd/4.0